To raise awareness of the 3M product during the New Year's Eve – we launched the instagram campaign in collaboration with Elena Sheidlina (blogger; 4+ mln followers).
Fairy Lights of New Year Rezolutions
As a result, the content proved to be most native. Within the first days publications received more than 1.5 mln likes, 70 000 saves, 5 000 comments from followers with the overall outreach of more than 10 mln views.
